‘Soft Signage’ covers printed textile media, which are used to promote and sell brands and goods. This application covers many items: banners, indoor-graphics, exhibition displays, flags and so on. The “keyword” for this market is: “to astonish through colours, moods and texture effects”.
The inks used in soft signage are primarily dye-sublimation which give a wide gamut and vivid colours; leading to great looking prints with a good ‘feel’. Kiian Digital is a leading manufacturer of sublimation and disperse inks which offer: high-level chromatic performance, compatibility with most piezo printheads and a wide gamut.